Google Ads

Google Partner Live ROAS: 800%

Google Ads agency that drives profitable growth — not just clicks

We build and scale Google Ads campaigns that make money. Search, Shopping, Performance Max and YouTube — optimised for ROAS and profit, not CTR and clicks.

Certified Google Ads specialists
Daily optimisation — no autopilot
You own all accounts · No lock-in
Book free strategy meeting → See our results ↓
Specialister i:
Live dashboard
foecon.dk/google-ads-dashboard
Performance Overview
Last 30 days
Conversions
414
+180%
ROAS
826%
+240%
CPA
187 kr.
-48%
CTR
8.4%
+62%
Conversions & revenue
Foecon | Shopping | Meh | DK 8.4% CTR · 412% ROAS
Foecon | Pmax | Profit | DK 6.9% CTR · 380% ROAS
Foecon | Search | Branded | DK 11.2% CTR · 826% ROAS
Trusted by
Google Ads agency

What is Google Ads — and why it's your most purchase-ready channel

Google Ads is Google's advertising platform, where you pay to appear at the top of search results and across Google's network: Search Network, Google Shopping, YouTube, Display and Gmail. As a Google Ads agency we build campaigns that capture customers at the exact moment they're searching for your products or services — and optimise for ROAS, CPA and real revenue rather than clicks and impressions. Unlike Meta Ads, which creates demand in feeds and Reels, captures demand that already exists. That is what makes search advertising the most purchase-ready and fastest-measurable channel for e-commerce stores and B2B businesses.

🔍 Search Ads

Text ads at the top of Google when someone searches. The highest purchase intent — people are actively looking for what you sell.

🛍️ Google Shopping

Product ads with image, price and title directly in search results. Essential for e-commerce and powered by an optimised product feed.

⚡ Performance Max

Google's AI-driven campaign type that runs across Search, Shopping, Display, YouTube and Gmail from a single asset set — powerful when set up correctly.

▶️ YouTube Ads

Video ads on the world's second-largest search engine. Strong for building brand awareness and filling the top of the funnel with relevant demand.

🖼️ Display & Demand Gen

Visual ads across millions of sites and apps — ideal for remarketing and keeping your brand top-of-mind.

📊 Måling & Enhanced Conversions

GA4, server-side tracking and Enhanced Conversions ensure precise attribution — the foundation for Google's AI to optimise towards real revenue.

Campaign types

The Google Ads campaigns we master

We don't just run everything on autopilot. We deliberately choose the campaign types that fit your business, your budget and your goals.

High intent

Search Ads

Capture purchase-ready customers at the exact moment they search for your products or services. The most profitable campaign type for most businesses.

  • In-depth keyword analysis & competitor research
  • Advanced match-type strategy
  • Dynamic Search Ads for long-tail traffic
  • Negative keyword lists that waste nothing
8.4% Avg. CTR
480% Avg. ROAS
-42% Lower CPA
E-commerce

Shopping Ads

Show your products directly in search results with image, price and title. Essential for any serious online store — and we've got feed optimisation covered.

  • Merchant Center setup & maintenance
  • Feed optimisation for better visibility
  • Smart segmentation of product groups
  • Shopping + Search combined strategy
826% Best ROAS
1M+ Revenue
12mo To 7-figures
AI-driven

Performance Max (Pmax)

Google's AI-based campaign type that runs across Search, Display, YouTube, Gmail and Discover. Powerful — when set up correctly.

  • Correct asset group structure for max performance
  • Audience signals that guide the algorithm
  • Brand exclusions & keyword exclusions
  • Integration with Shopping & Search
+240% Conversions
3.2x More volume
-35% CPA
Scaling

YouTube Ads & Remarketing

Brand awareness, demand generation and remarketing via YouTube. The underrated channel that can scale your top line dramatically.

  • In-stream, Shorts and Discovery formats
  • Target CPA & Target ROAS strategies
  • Remarketing lists across channels
  • View-through conversion tracking
+68% Brand lift
-52% CPM vs. Meta
14x Remarketing ROAS
What we see time and again

Why most people waste money on Google Ads

Google Ads works — but most accounts burn through budget for the same five reasons. Here are the bottlenecks we find in almost every account review.

01 Wasted budget on broad keywords

Broad match types without negative keywords mean you're paying for irrelevant clicks that never convert. The most common source of budget leakage.

→ We build tight ad groups & maintain negative keywords

02 Missing conversion tracking

Without proper tracking and Enhanced Conversions, Google's AI optimises for clicks instead of sales. So you're scaling the wrong thing.

→ We set up GA4, sGTM & Enhanced Conversions correctly

03 Poor account structure

A messy campaign structure lowers Quality Score, raises the cost per click and makes it impossible to see what is actually driving revenue.

→ We build a clean, scalable account structure

04 Performance Max without control

Pmax run incorrectly cannibalises your Search campaigns and brand traffic — and hides where the money is actually going.

→ We control Pmax with asset groups & brand exclusions

05 Weak landing pages

The most expensive click is wasted if the landing page is slow or unclear. The conversion is lost after the click — and Quality Score drops.

→ We optimise landing page flow & CRO
Get a free account review →
Proven results

Results that scale month after month

We don't build campaigns that peak in month 1 and drop off afterwards. We build foundations that can be scaled — and the data proves it.

+180% Avg. conversion growth
+240% Avg. ROAS growth
-42% Avg. CPA reduction
98% Client retention
View full cases →
Avg. client growth over 6 months Based on 20+ active clients (2025-2026)
Revenue
Ad spend
500k 400k 300k 200k 100k Mo. 1 Mo. 2 Mo. 3 Mo. 4 Mo. 5 Mo. 6 +420%
6 mo Time period
4.8x Revenue
1.3x Budget
Our approach

We optimise the entire conversion funnel — not just ads

Your Google Ads budget is only as good as the funnel it leads into. We optimise every single step from first click to repeat purchase.

Impressions
248KLast 30 days
Clicks
20.8K8.4% CTR
Landing
18.2K87% reach
Add to cart
1.2K6.6% rate
Purchase
41434% checkout
1

Keyword & audience strategy

We target the right searches with the right message — not just high CTR, but high conversion intent.

2

Ad creatives that sell

Headlines, descriptions and images tested in A/B format. We don't sell clicks — we sell clicks to the right customer.

3

Landing page optimisation

We review your destination page and suggest concrete CRO improvements. The world's best ad won't convert without a good LP.

4

Tracking & attribution

Enhanced Conversions, GA4, server-side tracking. We measure precisely what works — so we can scale it.

5

Remarketing & LTV focus

The first purchase is just the beginning. We build remarketing flows that increase repeat purchases and lifetime value per customer.

Proven results

From underperforming accounts to profitable growth

The numbers speak for themselves. Here is a typical transformation from our clients — and several quick wins below.

Flekkfritt.no

E-commerce · Google Ads scaling (Norway)
Shopping Pmax Search
Before Foecon
ROAS 210%
CPA 245 NOK
Conversions/mo 96
Revenue/mo 120K NOK
After 6 months
ROAS 580%
CPA 108 NOK
Conversions/mo 380
Revenue/mo 870K NOK

Foecon restructured our entire Google Ads account and doubled ROAS in 4 months. Professional and results-driven.

AK
CEO Flekkfritt.no
KA Gulv
Lead Gen
+250%
More qualified leads in 4 months

Search Ads and Performance Max campaigns targeting local flooring service customers with geo-targeting and call extensions.

LowCPA
+250%Leads
4 moTimeframe
Billigelogvvs.dk
E-commerce
1M+ kr.
Revenue in 12 months — from zero

Started from scratch and built a scalable Shopping + Search setup that drove consistent growth month after month.

480%ROAS
3.4K+Orders
12 moTimeframe
Gulv-Grossisten
Optimisation
2x ROAS
Doubled in 3 months

Took over an underperforming account and restructured the campaigns. The result: significantly lower CPA and a stable 500% ROAS.

500%ROAS
-35%CPA
3 moTo target
See all cases →
Our method

The proven Foecon method

We don't reinvent the wheel for every client. We follow a proven 4-step method that has scaled 20+ Danish businesses.

01 · AUDIT

Deep account analysis

We review every campaign, every ad and every keyword. Where is the budget being burned? Where are the quick wins?

02 · STRATEGY

Tailored plan

Based on the audit we build a concrete strategy with clear ROAS targets, campaign types and budget allocation.

03 · LAUNCH

Build & execution

We build campaigns from scratch or optimise existing ones. Tracking, feeds, ads — everything ready for launch.

04 · SCALING

Daily optimisation

No autopilot. We bid, test and scale every day. What works gets more budget — what doesn't gets cut.

826%
Best ROAS
414+
Leads generated
1M+
Revenue (kr.)
25+
Active clients
Industries

Google Ads specialised for your industry

Every industry has its own logic — customers, margins, seasons. We have proven experience in:

🛒

E-Commerce & Online Stores

Shopping, Pmax and feed optimisation for online stores that want to scale. We know the largest Shopify and WooCommerce setups in Denmark.

🏢

B2B & Lead Generation

Search Ads and Pmax for lead-driven businesses. We build funnels that deliver qualified B2B leads — not just clicks.

🔧

Service & Trades

Local Google Ads that fill the order book. We handle geo-targeting, call extensions and local landing pages.

What clients say

Businesses that trust us with their Google Ads

★★★★★

"Foecon has been a game-changer for us!" We had tried several partners without success – Foecon handles marketing & setup in one. Truly impressive!

MA
Mohammed Alhelo
CMO, Dollarstore.dk
★★★★★

We highly value Frederik's creative thinking, flexibility and concrete solutions. We strongly recommend Frederik!

MN
Maiken Nøddesbo
Marketing Manager, GrowCamp.dk
★★★★★

Highly recommend Foecon. Always helpful, available and proactive. All-round just a great person to work with.

FL
Forza Leasing
Company
FAQ

Frequently asked questions

Still have questions about Google Ads? Book a no-obligation strategy meeting — or write directly to Frederik.

Frederik Østergaard
Frederik Østergaard frederik@foecon.dk
How quickly will I see results with Google Ads?
Most of our clients see their first conversions within 1-2 weeks of launch. The learning phase typically takes 2-4 weeks, and full optimisation & scaling happens over 8-12 weeks. Google Ads is the fastest paid channel for seeing results.
What is the difference between Search, Shopping and Performance Max?
Search captures people who are actively searching for your products — the highest intent. Shopping displays your products visually in search results — essential for e-commerce. Performance Max is Google's AI-driven campaign type that runs across all channels (Search, Display, YouTube, Gmail). We typically use a combination of all three for the best results.
How large should my ad budget be?
We recommend a minimum ad budget of 5,000-15,000 DKK/month to generate meaningful results. The optimal budget depends on your industry, competitive landscape and goals. For online stores, we generally say it should be at least 10,000 DKK/month for the Shopping algorithm to learn properly.
What ROAS can I realistically expect?
Our clients typically see a ROAS of 300-826% after 2-3 months of optimisation. It depends on your industry, margins and competitive landscape. In a free strategy call we walk through your specific financial parameters and set realistic goals.
Should I use Performance Max or Search?
Both — but not without a strategy. Pmax is powerful but requires correct setup with asset groups, audience signals and brand exclusions. Without that, Pmax will fight against your Search campaigns and waste budget. We make sure the campaigns reinforce each other.
Who owns my Google Ads account?
You do — 100%. All accounts are created in your name, you have full administrator access, and if you choose to end the partnership, you keep everything: accounts, data, tracking, campaign structure and keyword lists. No lock-in. No surprises.
How do you track conversions correctly?
We set up full conversion tracking via GA4, Google Tag Manager and Enhanced Conversions. For e-commerce we also use server-side tracking via sGTM to counteract iOS14+ and cookie restrictions. The result: precise attribution and better algorithm performance.
What does it cost to have Foecon manage your Google Ads?
Our fee depends on the size of the account and ad budget. Most clients pay a fixed monthly fee that covers strategy, management, optimisation and reporting. The ad budget is paid directly to Google. You will receive a concrete quote after the free account review.
Is there a commitment or notice period?
No, no long commitment. We work on a rolling month-to-month basis, because we want to keep you based on results — not on a contract. You own your own Google Ads account, so you can take everything with you if you leave.
How do you report on results?
You get a live dashboard with ROAS, CPA, conversions and revenue, plus a monthly review with commentary, learnings and next steps. We report on real business figures — not clicks and impressions.
What is the difference between Google Ads and Meta Ads?
Google Ads captures demand that already exists — people are actively searching for your products. Meta Ads creates demand by showing relevant ads in the feed and Reels. Most online stores get the best results by running both — see our Meta Ads service, and we'll advise on the right mix.
Does Google Ads work for B2B and lead generation?
Yes. With search campaigns targeting purchase-ready keywords, dedicated landing pages and correct lead tracking (including offline conversions from your CRM) we deliver qualified B2B leads — often at a lower CPL than other channels.
What is Quality Score, and why does it matter?
Quality Score is Google's assessment of how relevant your keywords, ads and landing pages are. A higher score gives you a lower cost per click and better positions. We optimise structure, ad copy and landing pages to raise your Quality Score and lower your CPC.
How do I avoid wasting ad budget?
Typical budget leakage comes from broad match types without negative keywords, poor campaign structure and a lack of conversion tracking. We build tight keyword groups, maintain negative keyword lists continuously and cut what doesn't convert.
What are Enhanced Conversions and server-side tracking?
Enhanced Conversions send hashed first-party data to Google, so conversions are measured more accurately after cookie restrictions. Combined with server-side tracking (sGTM), GA4 and Consent Mode v2, we recover lost signals in a GDPR-compliant way — the foundation for Google's AI to optimise correctly.
How do you scale an account without CPA rising?
We scale gradually on the keywords, campaigns and audiences that are proven to convert, expand to new search terms and channels in a controlled manner and keep Quality Score high. Scaling is discipline — not just raising the budget.

Book a free review of your setup

For ambitious businesses ready to take their growth to the next level. We explore your goals and see whether we are the right partner for you.

No obligation 30 min 100% free
Frederik Østergaard
Frederik Østergaard
CEO & Founder, Foecon
  • 100% no obligation · No sales pressure
  • Free account analysis with concrete recommendations
  • The conversation is yours — even if we don't end up working together

Online Strategy Meeting

Requirements from Foecon
  • You own or work for a business
  • You are ready and show up on time
  • You are serious about growing
✅ The meeting takes place on Google Meet
Frederik Østergaard

Frederik Østergaard

Google Ads & Meta Ads specialist

Online

Write to me, and I'll get back to you personally within 30 minutes.

Thank you for your message!

I'll get back to you within the next few minutes. You can also book a meeting directly here.

Responds within 30 min