From DKK 0 to DKK 1M+ revenue in 12 months via Google Ads
BilligeLogVVS.dk started from scratch — no traffic, no sales history, no brand awareness. We built the entire Google Ads account from zero and scaled it to over 1 million kroner in monthly revenue in one year.
A brand-new Shopify webshop with zero traffic. 12 months later: DKK 1M+ monthly revenue driven 100% by Google Ads.
Client
- BilligeLogVVS.dk
- Plumbing, Electrical, Heating & Tools
- Shopify-based webshop
- Nationwide delivery · Same day
- Private, business & public sector (EAN)
Services
- Google Shopping Ads
- Google Performance Max
- Google Search Ads (branded + generic)
- Feed optimisation (Shopify → GMC)
- Conversion tracking & Enhanced Conversions
Results
- 0 → DKK 1M+ in 12 months
- 480% stable ROAS
- 350+ orders per month
- DKK 2,900 avg. order value
New webshop, zero history — and a plumbing market full of established competitors
BilligeLogVVS.dk was a brand-new Shopify webshop. No Google Ads account, no conversion data, no reviews, and zero brand awareness. The online plumbing and electrical market is fiercely contested by major players like LavPrisVVS, VVS-Shoppen, and Elgiganten.
The challenge wasn't just to start advertising — it was to build a profitable account from scratch, without the conversion history Google's algorithms need for smart bidding. Everything had to be done manually at first, and every kroner counted.
Zero conversion data
No history for Google to learn from. Smart bidding was impossible at the start — everything had to be run manually with tight bid control.
Strong competition from established players
LavPrisVVS, VVS-Shoppen, and others with years of ad history, thousands of reviews, and high quality scores.
Large catalogue, limited budget
Thousands of products across plumbing, electrical, heating, and tools — but a starting budget that demanded brutal prioritisation.
Start narrow, win data, scale systematically — across 4 phases over 12 months
We built the account in phases. First a narrow focus on high-margin products with manual bidding to generate conversion data. Then gradual scaling with smart bidding as the algorithm learned. Finally, full Pmax scaling with broad coverage.
Foundation: Feed & tracking
Month 1
Before spending a single kroner on clicks, we built the foundation: optimised product feed, complete conversion tracking, and a clear category structure.
Phase 1: Narrow focus, manual bidding
Month 1–3
We started with only the highest-margin product categories: water softeners, underfloor heating, and heat pumps. Manual CPC bidding for full control while building up conversion data.
Phase 2: Smart bidding & expansion
Month 3–6
With 50+ conversions in the account, we switched to Target ROAS bidding. New product categories were added: toilets, fixtures, pumps, extractor hoods. Budget scaled 2x.
Phase 3: Pmax scaling
Month 6–12
With solid conversion history, we launched Performance Max with segmented asset groups. Budget scaled 4x over 6 months with stable ROAS above 450%.
12-month growth journey: from 0 to DKK 1M+ monthly revenue
The account grew consistently month after month. No "hockey stick" miracle — just stable, profitable growth driven by disciplined optimisation, gradual scaling, and an account that got smarter with every conversion.
Revenue per month — the first 12 months
We started from zero — literally. Foecon built our entire Google Ads account brick by brick, and every single month the revenue grew. Now we're over one million kroner a month, and we've never been more profitable. It's a completely new business.
What we learned from BilligeLogVVS
Start narrow and build data before you scale
By focusing the first 3 months on just 3 high-margin categories, we generated enough conversion data for smart bidding to take over. Patience at the start = exponential growth later.
Manual bidding is essential for new accounts
Google's algorithms need data. Without conversion history, Target ROAS is a gamble. Manual CPC for the first 50+ conversions gives the algorithm a foundation to learn from.
Consistent growth beats viral growth every time
No shortcuts, no hacks. 12 months of disciplined feed optimisation, negative keyword hygiene, and gradual budget scaling. The result: an account that grows steadily and profitably.
Book a free review of your setup
For ambitious businesses ready to take their growth to the next level. We explore your goals and see whether we are the right partner for you.
- 100% no obligation · No sales pressure
- Free account analysis with concrete recommendations
- The conversation is yours — even if we don't end up working together
Online Strategy Meeting
- You own or work for a business
- You are ready and show up on time
- You are serious about growing
The meeting takes place on Google Meet