250% more leads for KA Gulvservice via Google Ads & Meta Ads
From sporadic enquiries to a fully booked calendar. We built a complete lead-gen setup with geo-targeting, call extensions, and Meta Lead Ads — and filled KA Gulv's pipeline across the entire Central Jutland region.
17 years of experience, 4,500+ customers and a 4.9-star rating — but the digital presence didn't match the quality of the work.
Client
- KA Gulvservice
- Floor laying, sanding & curtains
- 17 years of experience
- 4,500+ customers served
- Herning · Ikast · Silkeborg
Services
- Google Search Ads (geo-targeted)
- Google Call Extensions
- Meta Lead Ads (Facebook + Instagram)
- Conversion tracking & lead qualification
Results
- +250% more leads
- 85+ bookings per month
- 89 kr. average CPL
- -62% CPL reduction
Strong local demand — but no digital channel to capture it
KA Gulvservice is a well-established business with 17 years of experience and over 4,500 customers across Herning, Ikast and Silkeborg. With a rating of 4.9 out of 5 stars, customer satisfaction was high — but growth had stalled.
The problem was simple: most new customers came through word of mouth or accidental Google visibility. There was no structured advertising, no lead tracking, and no way to measure what was actually driving enquiries. The phone was ringing — but it was impossible to know whether it was organic, a referral, or a random search.
No paid advertising
Zero Google Ads, zero Meta Ads. All enquiries depended on organic traffic and word-of-mouth.
Local market, fierce competition
Floor layers in Central Jutland compete hard. Without visibility on Google, KA Gulv was losing leads to competitors.
No tracking or measurement
No conversion tracking, no call tracking, no form data. Impossible to know what was working.
Two platforms, one pipeline: Google captures intent, Meta builds awareness
We designed a dual-platform strategy that leveraged the strengths of both channels. Google Ads captures people who are actively searching for flooring services — Meta Ads builds awareness and generates leads from people who haven't searched yet but have a need.
Google Ads: Geo-targeted Search
Week 1–2
We built campaigns precisely targeted at Herning, Ikast, Silkeborg and the surrounding areas. Keywords such as "gulvlægning herning", "gulvafslibning ikast", "gulvmand silkeborg" with call extensions and local ad extensions.
Meta Lead Ads: Local awareness
Week 2–4
Facebook and Instagram Lead Ads with locally targeted audiences in Central Jutland. Images of completed flooring projects, before/after content and "Get a free quote" forms directly within the platform.
Tracking & Lead Qualification
Week 1 (setup) + ongoing
We implemented full conversion tracking: calls, forms, chat and Meta Lead Forms. All leads were tracked, qualified and followed up.
Optimisation & Scaling
Month 2–4
Using data from the first 4 weeks, we optimised bidding, ad copy and targeting. We paused underperforming keywords, scaled winning audiences and systematically tested new creatives.
From ~24 to 85+ leads per month — at a CPL of 89 kr.
Within 4 months, KA Gulvservice went from sporadic enquiries to a steady stream of qualified leads. Google Ads captured the warm demand, Meta Ads created the cold. Together they filled the calendar.
Google Ads
Search campaigns with geo-targeting and call extensions drove the majority of warm leads. "Gulvafslibning herning" became the best-converting search phrase.
Meta Ads
Lead Ads with before/after creatives delivered the cheapest leads. Lookalike audiences based on existing customers significantly outperformed broad audiences.
We've never had this many enquiries before. The calendar is full, we're hiring extra staff, and we know exactly what's working. Foecon has made it easy for us to focus on what we do best — floors.
What we learned from KA Gulv
Google + Meta work better together for lead gen
Google captures people who are already looking for flooring services. Meta creates awareness among people who have a need but haven't searched yet. Both channels are essential for full pipeline coverage.
Geo-targeting makes all the difference for local businesses
By restricting ads to a 25 km radius around Herning, Ikast and Silkeborg, we eliminated waste and reduced CPL by over 60% compared to broader targeting.
Before/after creatives convert massively on Meta
The best-performing ads were simple before/after images of actual flooring projects. No fancy graphics — just real results from real customers.
Book a free review of your setup
For ambitious businesses ready to take their growth to the next level. We explore your goals and see whether we are the right partner for you.
- 100% no obligation · No sales pressure
- Free account analysis with concrete recommendations
- The conversation is yours — even if we don't end up working together
Online Strategy Meeting
- You own or work for a business
- You are ready and show up on time
- You are serious about growing
The meeting takes place on Google Meet