Facebook Ads that drive leads and sales — not just likes
We build Facebook campaigns that fill your pipeline with qualified leads and scale your webshop profitably. Lead Ads, Advantage+ Shopping, retargeting and creative testing — optimised for the bottom line, not empty clicks.
Facebook Ads strategies we master
We don't just "boost post" and hope for the best. We build Facebook campaigns around objectives — matched to where your customer is in the buying journey.
Facebook Lead Ads
Lead forms directly in Facebook — without the user leaving the app. Qualifying questions filter out serious leads from time-wasters. CRM integration delivers leads directly to your sales team.
- Qualifying questions in the form
- CRM integration (HubSpot, Pipedrive etc.)
- Lookalike audiences from existing customers
- Geo-targeting for local businesses
Advantage+ Shopping
Facebook's AI-driven e-commerce campaigns. The algorithm finds the right buyers across Facebook Feed, Marketplace and Messenger — if the setup is correct.
- Correct catalogue & feed setup
- Existing customer budget cap
- Dynamic creatives per product
- Conversion API for best signals
Dynamic Product Ads (DPA)
Show exactly the products a visitor has viewed — automatically. The most profitable remarketing method for webshops with 100+ products.
- Full product catalogue setup
- Cart abandonment sequences
- Cross-sell & upsell audiences
- Dynamic ad copy per product
Video & Reels Ads
Users scroll faster than ever — and video is the format that makes them stop. We build video ads suited to feed, Reels and Stories.
- Hook-first video strategy (3s rule)
- Vertical format for Reels & Stories
- Creative rotation every 2–3 weeks
- UGC-style videos that convert
Lead Generation
Lead forms directly in Facebook & Instagram. Lower friction, higher conversion — and leads delivered directly to your CRM.
- Conversion-optimised lead forms
- CRM integration (HubSpot, Pipedrive, etc.)
- Lead qualification via conditional questions
- Follow-up automation setup
On Facebook, the creative is your most important variable
95% of Facebook performance depends on the creative — not bidding or targeting. That is why we focus entirely on testing, iterating and scaling the creatives that work in Facebook Feed.
Hook in the first 3 seconds
If we don't stop the scroll in 3 seconds, the campaign is dead. We design every ad around the hook.
UGC beats production video
Real, raw, authentic content converts 2–3x better than polished studio recordings. We help with UGC production.
Systematic A/B testing
New creatives every 2–3 weeks. We test hooks, formats and CTAs and scale the winners.
Format-adapted content
Feed, Stories, Reels — each format has its own rules. We produce dedicated content for each placement.
From cold traffic to paying customers
We build audiences in layers — so every ad reaches the right people at the right moment in their buying journey.
Broad targeting + Lookalike (1-3%)
With modern AI algorithms, broad targeting often delivers better results than narrow. We combine this with 1–3% lookalikes from your best customers.
Site visitors & engagement
People who have visited your site, watched your videos or interacted on FB/IG. Warm traffic — more primed for conversion.
Add-to-cart & product viewers
The strong signals. People who have added products to cart or viewed specific products but didn't buy. Here we run dynamic product ads (DPA).
Previous customers — upsell & repurchase
The most profitable audience. Existing customers typically convert 3–5x cheaper. We run dedicated cross-sell and upsell campaigns.
From losing ads to profitable scaling
Same brand. Same budget. New strategy. Here is a typical transformation from our Facebook Ads clients.
Flekkfritt.no
E-commerce · Facebook Ads scaling (Norway)Advantage+ Shopping and UGC videos scaled a Norwegian e-commerce webshop from loss-making to profitable across Facebook and Instagram.
Dynamic Product Ads setup captured visitors who had viewed products but not purchased — and converted them more cheaply than cold traffic.
Switched from static product images to UGC-style Reels videos. Result: significantly lower CPM and 3x higher engagement.
The creative-first Foecon method
We don't start with audiences or bidding. We start with the creative — because that's what Meta's algorithm can optimise around best.
Account & creative audit
We review your Business Manager, pixel setup, previous campaigns and all the creatives that have worked — and haven't worked.
Creative plan & structure
We build a 90-day creative pipeline. Which hooks, formats and angles should we test? How many new assets per week?
Launch & daily optimisation
Conversion API, catalogue, campaigns and creatives are launched together. Then daily monitoring and active optimisation of budget allocation.
Iteration & scaling
Winning creatives get more budget. Losing creatives are cut. New tests every 2–3 weeks keep the account fresh and scalable.
Facebook Ads specialised for your industry
Every industry has its own creative language and buying journey. We have proven experience in:
E-Commerce & Webshops
Advantage+ Shopping, DPA and UGC videos for scalable webshop campaigns. We know catalogue setup and iOS14+ tracking.
B2B & Lead Generation
Meta Lead Ads with CRM integration for B2B. We build qualifying forms and automated follow-up flows.
Service & Local
Local Facebook Ads with geo-targeting and lead forms. We build campaigns that fill the calendar for service businesses.
Businesses that trust us with their Facebook Ads
"Foecon has been the driving force for us!" We had tried several partners without success — Foecon handles marketing & setup in one. Truly impressive!
We greatly appreciate Frederik's creative thinking, flexibility and concrete solutions. We strongly recommend Frederik!
Highly recommend Foecon. Always helpful, available and proactive. All-round just a great person to work with.
Frequently asked questions
Still have questions about Facebook Ads? Book a no-obligation strategy meeting — or write directly to Frederik.
Book a free review of your setup
For ambitious businesses ready to take their growth to the next level. We explore your goals and see whether we are the right partner for you.
- 100% no obligation · No sales pressure
- Free account analysis with concrete recommendations
- The conversation is yours — even if we don't end up working together
Online Strategy Meeting
- You own or work for a business
- You are ready and show up on time
- You are serious about growing
The meeting takes place on Google Meet