I create profitable growth with Google Ads
I'm Frederik Østergaard, and I help Danish businesses get more customers, higher revenue, and better ROAS through data-driven Google Ads management – with no middlemen and no empty promises.
100% no-obligation · No contracts · Response within 24 hours
Real results from real Google Ads accounts
Screenshots speak louder than promises. Here's a selection of campaigns and accounts I work with every day.




You get your very own AI Profit Dashboard with live data
As a Foecon client, you get your own AI Profit Dashboard where you can always follow one single source of truth about your marketing – with live data and profit on the bottom line, whenever it suits you. Everything is included in the price.
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Live data from Google Ads
Keywords, negative keywords, and top-performing products – updated continuously.
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Google Search Console
See what's performing best organically, and where new opportunities lie.
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Meta Ads
Which creatives and audiences are working well – in black and white.
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Server-side tracking 100%
Accurate measurement directly to your webshop – without data loss.
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KPIs and key metrics with profit
Calculated from the cost price of your products including additional expenses.
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AI analysis of your data
Built-in AI identifies patterns and opportunities and delivers concrete recommendations.
All included in the price · No extra licence · No contracts
You get me.
At large agencies, your account often ends up with the most junior person in the office. With me, it's different – your account is my daily work.
Direct access to me
You write and speak directly with the person managing your campaigns. No project managers, no delays – just fast, honest answers.
Hands-on every single week
I build, optimise, and adjust your campaigns myself. No junior account managers learning on your dime.
Profit – not clicks
Clicks and impressions don't pay the bills. I optimise for revenue, leads, and ROAS – the numbers that actually matter for your business.
100% transparent reporting
You see exactly what your budget is spent on, what it generates in return, and what I'm doing to improve it. Every month, in plain language.
Server-side tracking as standard
We always run server-side tracking – a solution we of course pay for ourselves – so your data is clean, complete, and future-proofed against cookie loss. This gives Google the best possible data foundation and you the sharpest results.
Long-term partnerships
My clients stay with me for years – because the results speak for themselves. No contracts. You stay because it works.
The full Google Ads suite.
One goal: your bottom line.
Hover or click on an area. I choose campaign types based on your business and your numbers – not on what's easiest to set up.
Search Ads
Text ads at the top of Google when people are actively searching. People are looking for exactly what you sell – I make sure they find you before the competition.
Google Shopping
Product ads with image, price, and title directly in the search results. Essential for e-commerce stores – powered by an optimised product feed that I keep sharp.
Performance Max
Google's AI-driven campaign type across Search, Shopping, Display, YouTube, and Gmail. Extremely powerful – but only with the right setup and the right data.
YouTube Ads
Video ads on the world's second-largest search engine. Powerful for building awareness and filling the top of your funnel with relevant demand.
Display & Demand Gen
Visual ads across millions of sites and apps – ideal for remarketing and keeping your brand top-of-mind with customers who didn't convert on the first visit.
Measurement & Enhanced Conversions
GA4, server-side tracking, and Enhanced Conversions ensure accurate attribution – the foundation that allows Google's AI to optimise towards real revenue.
From the first analysis
to a scalable growth engine
A proven process I've refined since 2018 – no shortcuts and no wasted budget.
Free Analysis
I review your current Google Ads account (or your market, if you're starting from scratch) and show you in black and white where money is leaking out and where the growth opportunities are hiding.
Strategy & Setup
Account structure, keywords, ads, correct conversion tracking, and bidding strategy – everything built from the ground up with a focus on your bottom line, not clicks.
Optimisation
Weekly hands-on optimisation of bids, keywords, ad copy, and audiences. I cut what isn't performing and fuel what is.
Scaling
When ROAS and CPA are stable, we scale up in a controlled way. More budget, more campaign types, more markets – same profitability.
Why most Google Ads accounts fail
I've taken over a lot of accounts by now. The same 5 mistakes keep coming up – and they cost Danish businesses millions every year.
Wrong keywords
Budget is burned on broad keywords that never turn into customers.
→ I build on purchase intentPoor tracking
Without accurate conversion data, Google optimises blindly – and so do you.
→ I set up tracking correctlyWeak landing pages
You're paying for traffic that lands on pages that don't convert.
→ I advise on CRONo optimisation
"Set up and forget" – the account runs on autopilot while the competition moves ahead.
→ I optimise every weekWrong bidding strategy
Smart Bidding without data, or manual bids without a system. Both are costly.
→ I match bids to dataPartnerships that last – and numbers that grow
"Foecon has been the game-changer for us!" We had tried several partners without success – Foecon handles marketing & setup in one. Truly impressive!
We greatly appreciate Frederik's creative thinking, flexibility and concrete solutions. We highly recommend Frederik!
Highly recommend Foecon. Always helpful, available, and proactive. All round just a great person to work with.
100% growth year on year. FOECON has helped us with Google Ads and Meta Ads from day 1. The best recommendations!
Massive growth. 100% transparent collaboration. Frederik is always there no matter the time of day and shows tremendous commitment.
Performance marketing isn't my job. It's my passion.
Since 2018, I've lived and breathed one thing: making Danish businesses' ad spend work harder. I went independent because I saw how much money was wasted at agencies where clients never got to meet the specialist.
Today I run Foecon with a focus on Google Ads and Meta Ads for Danish and Nordic e-commerce stores and B2B companies. My approach is the same today as it was on day one: data over gut feeling, honesty over sales pitches, and partnerships built to last.
Goes independent as a performance marketing specialist.
Sharpens focus on Google Ads & Meta Ads for Nordic e-commerce stores.
Foecon grows to 25+ retained clients – driven entirely by results and referrals.
Advanced tracking, AI-driven analysis, and hands-on management – still with me at the helm of every account.
What you'll want to know before we talk
It depends on your market and your goals, but most of my clients start with an ad budget of DKK 10,000–30,000 per month. In the free analysis, I'll give you a concrete recommendation on what it takes in your specific industry – and what you can realistically expect in return.
The first data comes in as early as week 1–2. Real, stable results typically appear after 4–8 weeks, once Google's algorithm has enough conversion data to work with. I never promise overnight miracles – but I do promise a plan you can follow from day one.
Yes – e-commerce stores are my core competency. Shopping campaigns, Performance Max, feed optimization, and server-side tracking are my daily work. I work with Danish and Nordic webshops across everything from furniture and fashion to electronics and food.
Absolutely. For B2B and service businesses, I build search campaigns focused on lead quality – not just volume. Accurate tracking of forms and calls ensures we optimize towards the leads that actually turn into customers.
Simple: we start with a free analysis. If we're a good fit, I set up the strategy and campaigns, then optimize on an ongoing basis every week. You get monthly reporting in plain language and direct access to me – no contracts, no middlemen.
Ready to get more from your Google Ads budget?
Choose the approach that suits you best – send me a message, or book a meeting directly in my calendar. Both are free and no-obligation.
Send me a message
Tell me briefly about your business – I'll get back to you within 24 hours with my assessment.
Book a meeting directly
15-minute no-obligation video call where we go through your situation and you get my honest assessment of the potential.
- Free & completely no-obligation
- Online – you choose the time
- Concrete recommendations on the spot
See the Profit Dashboard live
Enter your phone and email, and I'll walk you through your own Profit Dashboard – completely no-obligation.
100% no-obligation · No contracts · Response within 24 hours