Generate the right traffic with search engine optimisation
We create an SEO strategy based on your needs and the customers you want to attract. Keyword analysis, link building and technical optimisation — all targeted at the B2B customer journey.
Four pillars of our SEO strategy
We focus on the four areas that together create organic growth for B2B businesses.
Keywords
We find the most relevant keywords for your business and focus on your target audience. This allows us to map the customer journey based on searches.
Link building
Link building is an important part of B2B SEO — it builds your credibility and tells search engines about your relevance.
Technical optimisation
A flawless user experience is essential. We identify, map and execute on technical SEO factors.
Analysis & reporting
We continuously monitor your site and your rankings. Ongoing dialogue with improvement points and regular reporting.
Short-tail and long-tail — we cover the entire customer journey
Keyword analyses are fundamental to any B2B SEO strategy. It's about identifying the key terms and phrase structures your target audience searches for.
We work with short-tail keywords — broad, generic terms with high volume and many competitors, e.g. "Marketing agency". And long-tail keywords — niche-specific with clear intent, e.g. "Who can create link building strategies?"
It is important to address both types of searches so you can assist the user as early in the customer journey as possible.
A user experience that matches professional expectations
On-page SEO involves optimising the content on your website to ensure it is both user-friendly and search engine friendly. This includes using the identified keywords strategically in your content, optimising meta tags and descriptions, and building an effective internal link structure.
At Foecon we know the value of a great user experience. The gap between professional and personal search behaviour is narrowing — even when searching in a work context, users still expect a great experience. B2B businesses that neglect user experience lose both rankings and customers.
From analysis to top ranking
We follow a proven process that ensures your B2B SEO strategy delivers measurable results.
SEO audit & analysis
We review your current technical setup, content, backlinks and competitors. You get a complete report with prioritised recommendations.
Keyword analysis & strategy
We identify the keywords your target audience uses and map the entire customer journey — from awareness to decision.
On-page & technical optimisation
We optimise your content, meta tags, internal link structure, speed and technical setup. Everything search engines love.
Link building & authority
We build your credibility with relevant, quality backlinks that tell Google you are the expert in your industry.
Ongoing optimisation & reporting
We monitor rankings, traffic and conversions on an ongoing basis. Monthly reporting with concrete action recommendations.
Businesses we have helped with SEO
"Foecon has been the driving force for us!" We had tried several partners without success — Foecon handles marketing & setup in one. Truly impressive!
We greatly appreciate Frederik's creative thinking, flexibility and concrete solutions. We strongly recommend Frederik!
Highly recommend Foecon. Always helpful, available and proactive. All-round just a great person to work with.
Book a free review of your setup
For ambitious businesses ready to take their growth to the next level. We explore your goals and see whether we are the right partner for you.
- 100% no obligation · No sales pressure
- Free account analysis with concrete recommendations
- The conversation is yours — even if we don't end up working together
Online Strategy Meeting
- You own or work for a business
- You are ready and show up on time
- You are serious about growing
The meeting takes place on Google Meet